Dustin Curtis has thoughts on how Twitter can improve its product yesterday. I'm typically hesitant to tell companies what they ought to do, and I don't usually latch onto hot takes, listicles, or think-pieces that declare their way of thinking superior. So I had a sinking feeling as I started reading this piece that I would feel similarly apprehensive.
He nails it though. There are some glaring flaws in the Twitter platform that are holding it back from reaching true greatness. Each point resonates, but I'm especially fond of his focus on users' meaningful engagement with not only one another, but with celebrities and other high profile accounts. Twitter was the first network I could recall that truly leveled that playing field. I think they'd be smart to embrace that idea and run with it.