Apple 'on pace' to beat 10 million iPhones sold in first weekend


Apple on Monday said it's on pace to beat last year's iPhone first-weekend record, and the stock opened higher on the news.

"Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive and preorders this weekend were very strong around the world," the company said in a statement. "We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale Sept. 25."

The desperate pleas of a faltering company, precariously balanced on the edge of greatness. A sudden, light breeze away from toppling over and falling into the gaping maw of mediocrity.