Android Fragmentation Visualized


This year we see a continuation of the trends seen in previous reports; more devices and more differentiation between the devices out there. One big thing we've noticed this year is the increased fragmentation of brands, with over 1000 brands seen this year that we did not see in 2012 when we first published this report. Samsung, still the market leader, have seen their share of the global Android device market fall from 43% to 37.8% (although the market itself continues to grow). The great strength of the Android ecosystem from a consumer perspective has always been the ability to pick a device that is perfectly tailored to your specifications, as there are so many devices to pick from. This trend has only continued, with more Android devices and brands seen this year than ever before.

1,000 brands they didn't see in 2012. One thousand. Holy shit.

The real story here are the fragmentation mosaics, which is just anxiety-inducing in its scope. We keep hearing that developers will start flocking to Android first, but it sure as hell doesn't surprise me that they continue to keep prioritizing iOS. If I were developing a new app, I would stay as far away as possible from Android Pangea.