I’ve long held the ridiculously biased and shamelessly partisan opinion that Republican campaigns are…uh…less than excellent at graphic design. I have some theories on why this might be the case, which I will not be sharing. What I will be sharing is my attempt at assessing and ranking the logos of the fourteen (as of June 7, 2015) declared candidates. I have also reviewed all of the candidates’ websites for logo integration and overall design, and oh man do you ever owe me for that.
As there are currently ten Republican candidates and only four Democrats, this isn’t exactly a fair fight in terms of “which side is better.” The real takeaway is that bad design is bipartisan. Here’s my (attempt at an) unbiased evaluation of the designs:
Good for a chuckle. He's not kidding about bad design being bipartisan. Presidential candidate logos are almost always the most eye-roll-inducing uninspired crap. It's embarrassing.
I disagree with him on one thing. I do not like Hillary's logo, and prefer Bernie Sanders' to it, mostly for the typography. Neither are very inspiring to me, though Stout-Hazard (love typing that name) makes some good points about Hillary's cohesive use across her web presence.
The only candidate's logo I've ever actually liked was Obama's, but it's all so on-the-nose and... 'Mericuh. Yeah, we get it, you all fucking love this country. Stop the masturbatory nonsense.
Update: Speaking of the Obama logo, my friend shared a link to an electronic version of the book, Designing Obama. I obviously haven't had a chance to look through the whole thing, but if you're anything like me, this will be an exciting thing to peruse.