Shot on iPhone 6

As an avid photographer, I adore the camera on my iPhone 5s. The iPhone 6 (and 6 Plus) are a marked improvement even over the wonderful camera in my device, and Apple's latest campaign to showcase photographs taken by iPhones is a truly incredible glimpse into the spectacular capabilities of their most popular gadgets (so much so that they're even promoting these shots on gigantic billboards).

The amount of detail present in each of these photos is simply astounding, and might be one of the most effective marketing campaigns to convince someone like myself to continue to stick with Apple for future generations of their phones. Nothing else comes remotely close.

Please click through on the headline to experience this beautiful photography for yourself.