“Nobody will pay $10,000 for an Apple Watch!” & other reasons you can’t sell shit

Amy Hoy:

“Who buys a $10,000 watch?”

Lots of people. Luxury watches have been a status symbol for a loooong time.

“But those are real watches. They don’t become unusable in 2-3 years.”

Not true, not always, but anyway, the Apple Watch is as much a watch as the iPhone is a phone.

The Apple Watch is merely watch-adjacent.

It will not seduce buyers who pop a tent for a fine complication. It simply can’t deliver, and it doesn’t have to.

Repeat: the Apple Watch is not actually a watch.

She gets it.