“Nobody will pay $10,000 for an Apple Watch!” & other reasons you can’t sell shit → March 12, 2015 Amy Hoy: “Who buys a $10,000 watch?”Lots of people. Luxury watches have been a status symbol for a loooong time.“But those are real watches. They don’t become unusable in 2-3 years.”Not true, not always, but anyway, the Apple Watch is as much a watch as the iPhone is a phone.The Apple Watch is merely watch-adjacent.It will not seduce buyers who pop a tent for a fine complication. It simply can’t deliver, and it doesn’t have to.Repeat: the Apple Watch is not actually a watch. She gets it.