Analyzing Budweiser's Hypocritical, Anti-Craft Beer Super Bowl Ad

Jim Vorel, writing for Paste:

Over the course of a minute, we learn that the brand is embracing its “macro” title and doesn’t feel at all threatened by craft brewers and their flavorful, unique products as those craft beers continue a decade-long surge in popularity and relevance. In fact, Anheuser is so non-threatened by craft beer that it saw fit to spend $9 million on a 60-second Super Bowl ad just to make sure you were aware of that fact. Because that’s what a company does when it’s definitely not being threatened.

I'm reluctant to say that I actually really liked the visual and audial aspects of the spot. However, Vorel really nails it with this piece. The desperation in this ad has more depth and taste than anything Budweiser brews.

You truly have to admire the hypocrisy a company that doubles down on marketing its garbage water rather than using its status as a "macro" brewer to help elevate their product and bring the popularity of the craft beer movement to a wider audience, all the while quietly gobbling up the talented teams that make the "fussy" stuff. I guess acquiring companies that have built their product and reputations from the ground up is how you brew beer "the hard way."