Seriously, look at this fucking thing. As a static image, it's beautiful, but it completely transforms into a living, breathing thing at the slightest nudge. Scroll, swipe, zoom, and it pulses as though sounds are reverberating through each ray. Absolutely stunning.
This is one of the most interesting logos I've seen in a long while. Be sure to click the headline and visit BMD's page to see other work they've done for Sonos.