Microsoft is killing the Nokia and Windows Phone brands

Tom Warren, writing for The Verge:

The Windows Phone to Windows shift is clearly underway now, and it’s likely related to the upcoming combined version of Windows RT and Windows Phone which is expected to debut in spring 2015. Microsoft is gradually executing on its one Windows vision with universal apps across phone, PC, and Xbox, and one way to communicate that is by dropping the Windows Phone brand for marketing purposes. That doesn’t mean the Windows Phone operating system is dead, just that Microsoft won’t be using it as a brand in marketing materials in future.

Surely, this is a good idea and won't be confusing whatsoever.

I really don't understand Microsoft's insistence on linking everything back to Windows.