Yeah, yeah, I get it. EA is the worst company ever and horrible games and etc. etc. etc.
I see a lot of lamenting over this service, but I really don't see the issue with it. I signed up because there are two games I really want to play (Battlefield 4 and FIFA 14), and for five bucks a month, you can't find a better value for triple-A titles.
We'll see if I continue long term with the service; something tells me a lot of the games I wanted to play (but didn't want to buy immediately when they came out) will get added down the road and I'll feel pretty good about where that money went.